Brian C. Baer: How He-Man Mastered the Universe

If you ever wondered how a plastic barbarian with a battle axe became a pop culture phenomenon and somehow led to one of Hollywood's most chaotic movie productions—Brian C. Baer has done the research. Mark Perzel talks with Brian about "How He-Man Mastered the Universe: Toy to Television to Big Screen," tracing the wild journey of Masters of the Universe from a recycled toy mold to a billion-dollar franchise. Along the way, Brian gets into cartoon morals, a pyramid scheme film company, a sword fight that nearly didn't happen, and why the director had to pay out of his own pocket just to finish the movie. You don't have to be a He-Man fan to enjoy this one—though you might become one.

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FEATURED TITLE: How He-Man Mastered the Universe. McFarland, softcover (2017) ISBN: 9781476665900 mcfarlandbooks.com/product/how-he-man-mastered-the-universe

BOOK DESCRIPTION: Elaborate cinematic universes and sophisticated marketing tie-ins are commonplace in entertainment today. It’s easy to forget that the transmedia trend began in 1982 with a barbarian action figure. He-Man and the other characters in Mattel’s popular Masters of the Universe toy line quickly found their way into comic books, video games, multiple television series and a Hollywood film. The original animated series (1983–1985) was the first based on an action figure, and the cult classic Masters of the Universe (1987) was the first toy-inspired live-action feature film. But it wasn’t easy. He-Man faced adversaries more dangerous than Skeletor: entertainment lawyers, Hollywood executives, even the Reagan administration. The heroes and villains of Eternia did more than shape the childhoods of the toy-buying public—they formed the modern entertainment landscape.

ABOUT THE AUTHOR: Brian C. Baer is a screenwriter based in Upstate New York who is a lifelong He-Man fan. His fiction and pop culture writing has appeared in "Aurealis", "Robbed of Sleep," and "Barrelhouse." His last name is pronounced like the animal and spelled like a typo. briancbaer.com

OTHER BOOKS BY BRIAN: His upcoming work includes "The Deprogrammer" (Bridge and Acorn Entertainment), and "The Channeling" (Yukoh Films and Rustic Films).

Bad Publicity (Porfirio Press, 2015; Optography Press, 2018) https://a.co/d/0cZJh26B

ABOUT MCFARLAND: McFarland, a leading independent publisher of academic and general-interest nonfiction books, is perhaps best known for the serious treatment of popular culture. Founded in 1979, McFarland is recognized among authors and readers as adventurous in range and a reliable source of worthy books that other publishers overlook. They have around 8,000 unique works for sale and publish about 350 new titles a year. Meeting high library standards has been a major focus since the company began, and many McFarland books have received awards from the academic-oriented (Choice Outstanding Academic Title, ALA Outstanding Reference Work) to the mainstream (Hugo, Edgar, Stoker, and Eisner, among others). mcfarlandbooks.com

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